What is Internet protocol Television or IPTV?
Internet protocol Television or IPTV is a video broadcast technology that delivers video content over computer networks. Instead of using medium like cable or satellite radio to deliver content, IPTV uses converged IP networks, allowing other services like VoIP, computer data exchange or Internet access to be still available from the same network. IPTV fits perfectly to the concept of Internet-of-Things and other ITC trends.
While based on IP protocol which is now a backbone of data provisioning for almost any connected device we use today, IPTV is truly open to support new devices and be integrated with various services. Both facts make IPTV easily shaped to meet the expectations of viewers, conform to suggestions of marketing specialists and allow IT staff to integrate and maintain the solution without excessive efforts. IPTV is a relatively widespread technology, it can be found in hotels, households, on vessels, even on airplanes and is often available from Triple Play service packages provided by Internet Service Providers.
For the last two decades several industries like hospitality or telecom were investing into development of the Internet protocol Television or IPTV broadcast technology. Apart from making the delivery of video content over computer networks a reality without trade-offs, those industries got a handy revenue-generating tool in their hands that let their customers enjoy a better grade service. IPTV is based on IP protocol making it possible to integrate television right into the digital realm where IoT, social networks, content hosting services and other popular web-based services are living.
Originally available on PC and TV with set top boxes, IPTV went truly cross-platform after WEB and mobile apps became mainstream in IPTV solutions. Web players and mobile apps introduced Live TV and Video-on-demand to many devices, from smartphones and tablets to Smart TVs, laptops, handhelds etc. Today IPTV is a well-known technology that stands well on its feet and will continue to be the driving force that defines the viewer experience as more providers, households and hotels are upgrading their TV systems.
Definition of IPTV
Media broadcast solutions have survived several transformations, both with transition from older technology to a newer, upgrading to a next generation or enhancing an existing standard. All the way down from analog TV to CATV, HybridTV, IPTV and OTT, media broadcast is now extensively improved to support 3D, 4K, 5.1 sound and more. The most outstanding results so far were achieved by the IPTV technology which allowed telecom operators, hoteliers and media content owners to take an advantage of the technology that has transformed almost every aspect of our lives – the Internet Protocol.
Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately. This is known as streaming media.
IPTV stands for Internet protocol Television, which means users receive video content over computer network. The convergence and diversity of IPTV technology allowed it to evolve into OTT or Internet TV, so that media broadcast has become truly global. But the real reason why IPTV succeeded so well is that it is based on technologies that allow deployment of solution using an existing infrastructure like metro-e, Local Area Network, including Wi-Fi networks.
IPTV does not necessarily require investing in infrastructure, like traditional cable TV. Lots of cities has metro-e with dark fiber available and lots of buildings are already equipped with LAN suitable for IPTV. Every owner of such network could easily monetize it as long as the connected hosts are interested in live and on-demand video content.
IPTV is all about cutting the costs of media broadcast solution integration, boosting the profitability and introducing a bouquet of services never seen on preceding broadcast technologies. IPTV does not require much of specific hardware and is affordable to small ISP, hotels, yachts etc.
Fair enough, the definition of IPTV is quite a dynamic thing since every IPTV solution is built on various underlying technologies and are constantly enhanced with new features. IPTV in 2000s is nothing compared to what it is today, as most IPTV solutions are now turning regular TV into a media hub with lots of extras.